Conspicuous Consumption In My Hood

Ever since I was a teenager, I remember seeing some people in my neighborhood driving expensive cars with very expensive sound systems. They used to buy expensive clothes, sneakers and jewelry. I knew that all that they wanted to do was to draw attention and to show off. They wanted everyone to think that they had money and that the rest of the community couldn’t afford what the individual could. The funny thing about me was, that when I saw such individual driving or walking down the block, I would just turn my head the other way. Why? Because in my mind, they just looked like fucking clowns and so I found them to be ridiculous.

Thirty plus years later, and I was still asking myself why do people like to show off? Then I learned something new, and it is called “conspicuous consumption”. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer. In other words, people use consumer goods as a means of displaying status and so they play a wealth-signaling game. The key words here are wealth and income. Why? Because personally, I know a few people who buy expensive items and talk shit about it every minute they get, in the attempt to impress others. When in reality, they are broke ass motherfuckers, who owe money to everyone they know. For example, I’ve even seen people in my hood, who have spent hundreds of dollars on a brand new smartphone, but can’t afford to pay their rent or put gas in their car. That’s how broke they are. I know it is their money, but what bothers me the most is, when they ask to borrow money from me. Dumb-ass people like that, are all over the world.

With that said! I am Audi 5000 y’all!


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